![]() This will allow event marketers and planners to capture more valuable insights on attendee behavior and interests to build more personalized attendee experiences. In 2023, in-person events will incorporate more digital touchpoints, supported by technology. ![]() The sudden pivot to virtual events during the pandemic greatly accelerated the digitization of events, and means that going forward, in-person events will be very different from 2019. In-Person Events Embrace Digital ElementsĮvents post-pandemic have become digital. Consider using venue sourcing tools to automate and accelerate the process of finding a suitable venue. Top tip: Review your venue sourcing process. In 2023, early planning to source the right venues for your events will be crucial. Rising venue costs and the ongoing staffing shortages impacting venues also complicate the search for suitable, quality venues. Consequently, the spike in demand for venues means that there is greater competition for available event space. But the return to in-person events is happening more rapidly and at a greater volume than anticipated. In-person events are not only back, they’re thriving. Create standardized processes and use technology to help automate manual tasks and bring down your event costs. Top tip: Get visibility across all of your meetings and events to identify where efficiencies can be found and costs reduced. The need to control costs will also place greater emphasis on event organizers to prove event ROI as it becomes increasingly critical to demonstrate the impact and business value of events. With a potential recession looming, businesses will focus heavily on making cost savings and finding efficiencies across their event programs. A 2022 CWT report estimated the cost-per-attendee for meetings and events to be 25% higher than in 2019, with this set to rise by another 7% in 2023. Rising inflation, combined with high demand and increased event costs, will mean organizations will need to increase their event spending. Intense Focus On Cost Savings and Efficiencies Despite this, however, demand for events remains high and continues to grow.Īs we look ahead to 2023, here are the top nine trends to expect in the coming year – and how they will impact your meetings and events. On the other hand, some challenges have emerged, not least the impact of rising inflation and ongoing staffing shortages across the board. 2022 saw the resurgence of in-person events, while the increasing digitization of events has offered exciting new opportunities to enhance and extend attendee engagement. There are many reasons to be optimistic about the state of the event industry.
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